About ZHEFAN: Your Trusted OEM Jewelry Manufacturer Since 1997

Discover ZHEFAN JEWELRY’s story—established in 2002 in Guangzhou with roots from 1997. Specializing in 925 silver and brass fashion jewelry, our skilled team crafts quality pieces with passion. Learn more about us and our commitment to excellence and customer satisfaction.

Our Story: 28 Years of Jewelry Manufacturing Excellence

Guangzhou ZHEFAN JEWELRY is an industry-and-trade integrated manufacturer based in Guangdong, China, with its factory located in Meizhou, Guangdong. Boasting 28+ years of production experience in the jewelry field, we mainly focus on crafting high-fashion jewelry using brass and 925 sterling silver.

Our product range is extensive, covering earrings, rings, necklaces, bracelets, anklets, brooches, and more—meeting various demands.

🔹 In terms of scale and capacity: Our factory spans 800 square meters and employs over 80 staff. We achieve a weekly output of 200,000 pieces and a monthly output of 600,000 pieces. Beyond our mass production capabilities, we also offer OEM and ODM services: we can customize any jewelry style and material you desire, turning your unique concepts into tangible products that fit your brand. Complementing this customization support, our strong design team launches 500 new products every month, ensuring we always offer fresh, on-trend options—whether ready-made or tailored—to our clients.

We cooperate with customers across China and the globe, including renowned partners like Macy’s, one of the top three jewelry sellers on Amazon, and the largest department store in Mexico. Our products have earned over 97% five-star reviews.

🔹 To support our partners: For first-time clients, we provide free samples for quality testing and accept small-batch trial orders. Our professional sales team includes 20+ international sales staff, who offer one-stop service for every customer.

🔹 Quality is our top priority: Every production process undergoes at least 6 rounds of polishing and 6 quality inspections. All our products are eco-friendly and harmless to humans—lead-free, nickel-free, cadmium-free, and certified by ROHS, REACH, and SGS. Our jewelry plating features excellent color retention: with 30% plating concentration and 15 minutes of plating time, the color lasts over 5 times longer than the market average; thickened plating can retain color for up to 3 years. Additionally, we offer free plating thickness testing for clients using German-imported equipment.

Feel free to contact us to visit our factory!

100

Sales team & Production Staff

500

Monthly New Product Launches

800

+m²

Factory Total Area (sqm)

600

K+

Monthly Output

With every partnership, we craft not only products.

but the future of your brand.

Why Global Brands Choose Us as Their Private Label Jewelry Manufacturers

Discover the unbeatable combination of competitive pricing and strict quality control that makes ZHEFAN JEWELRY your ideal partner.

Factory Strength

Factory Strength Officially founded in 1997, with over 28 years of experience in the jewelry industry; 2 factories located in Guangzhou and Meizhou, covering a total area of 1,000 square meters with complete hardware facilities; over 80 professional employees across production, technology, quality inspection and other links, providing strong support for stable production—an experienced and scaled mature manufacturer.

Professional Design Team

✅ In-house team: Has a dedicated designer team with rich design experience, familiar with jewelry craftsmanship and market trends, launching 500+ new products monthly to continuously provide fresh styles for clients;

✅ International cooperation: Cooperates with renowned European and American jewelry designers, integrating international cutting-edge aesthetics and popular elements into designs to make products more in line with the aesthetic preferences of European and American consumers;

✅ Process optimization: A full-link standardized process has been established from order confirmation, production scheduling to finished product delivery, reducing waiting time in intermediate links and improving overall delivery efficiency;

✅ Customization capability: Combined with OEM/ODM services, it can customize jewelry of any style and material according to clients’ brand positioning and target groups, realizing "exclusive design"

Price Advantage

✅ Cost foundation: The Meizhou factory leverages lower local labor and rental costs to reduce production expenses from the source;

✅ Supply chain optimization: Has a joint-stock cooperative electroplating factory to cut intermediate costs;

✅ Efficiency improvement: Most production processes are automated or semi-automated, reducing costs by 20% compared to traditional processes;

✅ Social value: While gaining cost advantages, it creates a large number of local jobs in Meizhou, allowing parents to work near their children’s living and studying places to prevent children from becoming left-behind children—which is an important social mission practiced by founder Mr. Jiang after establishing Zhefan;

✅ Market comparison: More favorable price with the same quality, e.g., 925 sterling silver jewelry can meet the quality standard of Panyu factories (famous for high quality but high price in the industry) while offering more competitive quotes.

Quality Control

✅ Strict processes: Each production process undergoes at least 6 rounds of fine polishing (ensuring smooth and flawless surface) and 6 rounds of full-dimensional quality inspection (covering size, material, plating, etc.), with extremely low defect rate;

✅ Safety certification: All products are lead-free, nickel-free, cadmium-free, certified by three international standards (ROHS, REACH, SGS), complying with European and American environmental and safety standards;

✅ Plating technology: Uses 30% high-concentration plating solution, with 15 minutes of precise plating, color retention 5 times longer than the market average, and thickened plating styles can retain color for up to 3 years;

✅ Transparent verification: Free plating thickness testing for clients with German-imported equipment, proving quality with data;

✅ Cost-performance advantage: Compared with suppliers at the same price, Zhefan has advantages in material purity, process precision and durability, achieving "same price, better quality".

Delivery Speed

✅ Capacity support: With a monthly capacity of 600,000 pieces and automated production lines, the production cycle is significantly shortened, laying a solid foundation for fast delivery, and regular orders can be produced efficiently;

✅ Timeliness guarantee: Priority scheduling service is provided for time-sensitive orders such as seasonal launches and holiday promotions to ensure clients can put products on sale in a timely manner and seize market opportunities;

✅ Fast design response: Free CAD design drawings are provided for clients, which can be delivered within 1 day, helping clients quickly advance product development and order confirmation;

✅ Graded delivery efficiency: In-stock regular products can be shipped within 1 day without long waiting; customized jewelry can also achieve efficient delivery, which can be produced and shipped in only 20 - 25 days, much faster than the average customization cycle in the industry.

Client Services

✅ Trial order support: First-time cooperative clients can receive free samples for quality testing, and small-batch trial orders are accepted (no mandatory large-value procurement requirements), significantly reducing the decision-making risk in the early stage of cooperation;

✅ Senior dedicated team: Equipped with senior sales staff with over 5 years of experience in the jewelry industry, providing "one-on-one" exclusive services—pre-sales, they can offer professional product selection and customization suggestions based on market trends and client needs; post-sales, they quickly respond to needs such as order follow-up and problem-solving, ensuring service professionalism and timeliness;

✅ Cross-departmental collaboration guarantee: It is not a single-person service. After the client’s order is confirmed, we will immediately organize a special docking meeting with the sales department, design department, and factory production department to clarify requirements, synchronize progress, and control details. The "team collaboration model" ensures the smooth whole process of the order from design to delivery;

✅ On-site inspection support: Clients are welcome to visit the 2 factories in Guangzhou and Meizhou to intuitively inspect the production environment, process flow and production capacity, and enhance cooperation trust through transparent experience;

✅ Market reputation verification: Long-term cooperative clients include international well-known enterprises such as Macy’s, Mexico’s largest department store, and the top 3 jewelry sellers on Amazon. The products have received over 97% 5-star reviews, and both services and quality have been highly recognized by the global market.

Trusted by Many, Adored by All

Our Legacy at ZHEFAN JEWELRY is Built on Trust

Zhefan jewelry has collaborated with macy's - Zhefan Jewelry

The top three jewelry sellers on Amazon are our cooperative clients - Zhefan Jewelry

Zhefan jewelry has collaborated with SWAROVSKI - Zhefan Jewelry

Zhefan jewelry has collaborated with Marshalls - Zhefan Jewelry

Zhefan jewelry has collaborated with ROSS - Zhefan Jewelry

Zhefan jewelry has collaborated with meijer - Zhefan Jewelry

client - zhefanjewelry (1) - Zhefan Jewelry

client - zhefanjewelry (2) - Zhefan Jewelry

client - zhefanjewelry (3) - Zhefan Jewelry

client - zhefanjewelry (4) - Zhefan Jewelry

client - zhefanjewelry (5) - Zhefan Jewelry

Qualifications and Environmental Protection

At ZHEFAN JEWELRY, we prioritize quality and environmental responsibility in every step of our manufacturing process. With over two decades of industry expertise, we hold multiple certifications that ensure our products meet international standards. Our sustainable practices include using eco-friendly materials and minimizing waste, reflecting our commitment to protecting the environment while delivering exquisite jewelry to our clients.

✅ 100% Eco-Friendly
✅ 100% Lead-free
✅ 100% Nickel-free
✅ 100% Cadmium-free
✅ Durable
✅ Hypoallergenic

Discover More

CP65-Lead&Cadmium Stainless Steel SGS test report

Stainless Steel Jewelry Nickel test report-SGS

Acetic Acid Salt Spray (AASS)Test-zhefanjewelry

The Story of ZHEFAN JEWELRY Designers

Backed by "over 30 years of jewelry mass production and supply chain experience," ZHEFAN JEWELRY has built "4 core design capabilities"—an in-house dedicated team ensuring efficient output (500+ new designs monthly), international cooperation connecting cutting-edge aesthetics, market insight capturing hot trends accurately, and customization services realizing "exclusive design." The 5 core designers each have their strengths, jointly transforming "design strategy" into clients’ business growth. Below is a comprehensive introduction to the team:

Customize Now

Professional Designers

500

New Designs Monthly

French designer-zhefanjewelry (2) - Zhefan Jewelry

Innovative Designer Team

A talented team of European and American designers driving creative, trend-setting jewelry designs at Zhefan Jewelry.

1 jewelry design-zhefanjewelry - Zhefan Jewelry

Lin Shu—In-house Team Director: Balancer of Mass Production and Aesthetics

Design Philosophy

A good design must not only be 'aesthetically pleasing' but also 'easy to produce' — preserving texture in mass production and maintaining beauty while controlling costs." With 15 years of deep experience in jewelry craftsmanship, Lin Shu is the core driver of Zhefan’s "300+ regular new products monthly". She is particularly proficient in the properties of materials such as 925 silver, stainless steel, and brass, and can break down complex designs into efficient production processes.

Representative Works

💎 "Minimalist Life" Series: Customized for Amazon sellers, centered on "outlining shapes with a single line", suitable for daily commuting scenarios in Europe and America. A single style achieved monthly sales exceeding 3,000 orders, becoming a benchmark for cross-border bestsellers;
💎 "Festive Glow" Series: Developed for Walmart’s promotion seasons, detachable enamel accessories (Christmas fruits, stars) transform basic styles into festive ones in seconds, helping clients achieve a 200% sales growth during peak seasons.

Core Value

Leading the in-house team to provide "process feasibility assessment" services, she once simplified the processes of 12 complex manuscripts from independent designers by 50%, reduced costs by 30%, while retaining design recognition, enabling rapid implementation of ideas.

jewelry design-zhefanjewelry - Zhefan Jewelry

Chen Xi — In-house Senior Designer: Rapid Transformer of Fashion Trends

Design Philosophy

"Fashion waits for no one; we must help clients’ products 'keep up with the 'rhythm'—turning runway trends and social hotspots into daily jewelry that consumers are willing to buy." With 8 years of fast-fashion jewelry design experience, Chen Xi excels at capturing inspiration from platforms like TikTok and Instagram. She leads the development of 150+ "trend-driven styles" monthly and is a key driver of Zhefan's "500+ new products monthly."

Representative Works

💎 "Dopamine Color" Series: Capturing the "color healing" trend in 2024, using enamel to create macaron-colored earrings and bracelets. Upon launch, it became a "traffic-driving style" on independent websites with a repurchase rate of 22%;
💎 "Retro Revival" Series: Restoring the classic 1990s Cuban chain design, upgraded to lightweight stainless steel material, suitable for young consumers’ wearing habits, helping Middle Eastern clients enter new markets.

Core Value

Established the "Trend Transformation SOP", which takes only 15 days from the emergence of a hotspot to the finalization of product design, ensuring clients stay at the forefront of the market. She once helped a client double their quarterly sales with "Y2K-style necklaces".

Italian designer-zhefanjewelry - Zhefan Jewelry

Marco Lucini—International Cooperative Designer (Italy): Communicator of European and American Light Luxury Aesthetics

Design Philosophy

"The exquisiteness of Europe lies in millimeter-level details—the micro-patterns on the back of pendants, the smooth touch of chain connections, and the texture expression of the material itself." Hailing from Milan, Marco has 22 years of experience in light luxury jewelry design, having served well-known European brands. He excels at integrating classical Renaissance elements with modern minimalism.

Representative Works

💎 "Florence Impression" Series: Inspired by the domes of Florence’s architecture, crafted from 925 silver plated with 18K gold, with city silhouettes engraved on the back of pendants. It helped a North American trader enter over 3,000 Walmart stores worldwide;
💎 "Sustainable Glow" Series: Using recycled stainless steel to create "water ripple" textures, paired with biodegradable packaging. It was selected into Europe’s "Green Jewelry List" and became a core differentiated product of the designer brand Luna.

Core Value

Providing "European and American localization suggestions", such as reminding clients to "polish the inner side of jewelry smoothly" and "mark material traceability on packaging", helping clients pass platform compliance audits and reducing complaint rates by over 90%.

American designer-zhefanjewelry - Zhefan Jewelry

Jennifer Washington—International Cooperative Designer (USA): Practitioner of Market-Informed Design

Design Philosophy

"The starting point of design is not the drawing board, but what consumers ''want'—understanding why they buy allows us to design products that they will repurchase repeatedly." Hailing from New York, Ella was once an analyst at a global trend institute. She excels at interpreting the needs of European and American consumers using big data, endowing designs with "best-selling genes."

Representative Works

💎 "Stacking Freedom" Series: Targeting Gen Z’s "stacking trend", designing 3 thin chains of different lengths (with zircon, letters, and geometric pendants) that support free combination, driving a 40% overall sales growth for the client’s store;
💎 "Gender-Neutral" Series: Breaking gender stereotypes in design, with gunmetal gray bracelets and matte black rings suitable for diverse groups. It helped the client achieve over $5 million in revenue in the Middle Eastern market in the first year.

Core Value

Releasing the "Quarterly European and American Trend Report", she once predicted the popularity of "matte metal" 6 months in advance, helping clients stock up early and achieve a leap from "double-digit to triple-digit" sales growth during peak seasons.

Sofia Cohen — International Cooperative Designer (France): Creative Enabler of High-End Customization

Design Philosophy

"Customization is not 'following a design rigidly', but helping clients find their 'exclusive style' — combining brand positioning and target audiences to create unique design symbols that others cannot replicate." Hailing from Paris, Sofia has 18 years of experience in high-end jewelry customization. She excels at creating "brand-exclusive designs" for B2B clients, meeting the needs of OEM/ODM services.

Representative Works

💎 "Family Crest" Series: Customized for European aristocratic brands, this series incorporates the client's family crest into the pendant design, presented using enamel and micro-pave techniques, becoming a core product of the brand's "high-end line."
💎 "Regional Culture" Series: Extracting local desert and date palm elements for Middle Eastern clients, designing them into minimalist totem jewelry. It retains cultural characteristics while conforming to European and American aesthetics, achieving an annual sales volume of 800,000 pieces.

Core Value

Providing "end-to-end customization services", from brand positioning analysis and design scheme output to production process guidance. She once helped a startup brand enter high-end European and American retail channels within 1 year through "exclusive designs".

Successful Collaboration Cases

Through partnerships with globally renowned brands, we have earned our clients' utmost trust and an outstanding reputation.

Professional Design Team

As the core engine of product innovation, the team is led by renowned designers with over 15 years of experience in fashion jewelry design, supplemented by a senior American designer. It achieves precise integration of Eastern craft heritage and Western trend aesthetics.

Relying on Rhino+Matrix 3D modeling technology, it can quickly capture trends from New York and Milan Fashion Weeks, transform abstract ideas into producible design schemes, and output customized design proposals suitable for European and American markets within 3-5 working days. Whether it is minimalist silver jewelry or fashion jewelry series, it can accurately match the client's brand positioning and consumer needs.

Sales Team

All members of the sales team possess fluent bilingual communication skills and in-depth experience in European and American markets. Familiar with international standards such as EU REACH regulations, they have successfully served many well-known European and American brands and chain department stores. We abandon the "single-person docking" model and implement a "one-on-one account manager system + cross-departmental collaborative service" — from the moment you place an order, you are not served by a sales specialist alone.

Instead, the account manager takes the lead to integrate resources from core departments including design, production, QC, and sample teams to form an exclusive service group. The account manager oversees the entire process of demand research, program quotation, and order tracking, while linking various departments to synchronize professional opinions: the design team provides trend adaptation suggestions, the production team feeds back process feasibility and delivery planning, and the QC team shares quality standards, ensuring your needs receive multi-dimensional professional support. In addition, we offer value-added services such as popular style analysis and price range strategies, and synchronize order progress in real-time through multiple channels such as email and video conferences, ensuring you timely grasp production dynamics and efficiently solve various problems in cooperation.

Sample Team

Composed of professional technicians proficient in jewelry rapid prototyping, the sample team serves as the core link connecting design concepts to mass production. Adopting the dual-mode process of "3D printed initial mold + manual refinement", it aligns with mass production standards throughout—from metal texture polishing to gemstone setting alignment—ensuring samples are fully consistent with final products in process details and appearance texture. With efficient and flexible response: the first version of conventional styles is delivered within 5 working days, and complex styles requiring mold opening are completed within 15 working days.

We support multiple rounds of optimization adjustments based on customer feedback and provide sample quality testing services to help customers fully verify material, craftsmanship and durability. Comprehensive supporting services include material color cards, plating samples, multi-size templates and other display solutions. High-definition digital samples can also be generated via 3D scanning, enabling remote customers to intuitively verify details and significantly shorten the confirmation cycle.

Production Team

Among the 80 professional craftsmen, at least 20 are senior artisans with over 15 years of jewelry-making experience, proficient in core processes such as precision casting, hand-setting, and multi-step polishing. Adopting a modular production process, vacuum casting equipment strictly controls dimensional error within ±0.05mm. The manual polishing process undergoes repeated grinding to ensure each piece of jewelry has a smooth surface and natural, flowing patterns. We support a full range of order requirements, from 60-piece small-batch trial production to 600,000-piece mass production.

Through dynamic scheduling of production plans via the ERP system, we seamlessly connect key processes including mold opening, casting, setting, and polishing, achieving an on-time delivery rate of over 95% and perfectly balancing the craftsmanship precision and mass production efficiency of jewelry manufacturing.

Quality Control (QC) Team

With a professional team of over 6 members, we have built a 6-stage full-process quality inspection system covering "raw materials - production process - finished products - packaging", with strict standards aligned with leading industry enterprises. During raw material warehousing, professional spectral detectors are used to verify the purity of precious metals (such as silver and copper alloys) one by one, and accurately test the clarity, color and cut grade of gemstones (including artificial and natural stones), eliminating defective raw materials from entering production at the source.

In the production process, 100% piece-by-piece sampling inspection is implemented for key processes such as casting precision, welding firmness, setting flatness, polishing fineness and electroplating uniformity, without missing any slight deviations. For the core polishing process, an additional 6 rounds of special inspections are set up to focus on surface smoothness and scratch-free, burr-free effects; the electroplating link simultaneously tests coating adhesion and color retention durability (including salt spray test). Before delivery, a comprehensive re-inspection is conducted on packaging integrity and label standardization (such as material, size and batch). Under multiple strict controls, the product defect rate is stably below 0.2%, and each qualified product is accompanied by an exclusive quality inspection report to achieve quality traceability.

After-Sales Service Team

With "building long-term client relationships" as the core, it has established a 24-hour response mechanism and a 48-hour problem-solving process. It provides basic services such as full-process order logistics tracking (cooperating with international logistics like FedEx and DHL), product maintenance guidance (cleaning methods, electroplating maintenance skills), and after-sales repair.

It also offers batch product re-inspection services for repeat clients. For quality-related issues, it implements a "response-first, handling-later" model, turning customer complaints into opportunities for trust enhancement through professional solutions. Meanwhile, it systematically organizes customer feedback to feed back into the optimization of design and production links.